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Simon Dennehy & Philip Hamilton met and studied together at the National College of Art and Design in Dublin in 1999 and quickly formed a strong friendship through their shared passion for sport, travel and all things design.

They believe great design can not only solve problems, but improve peoples lives and make a positive difference to the world and environment.

They love to push and challenge the boundaries of design and create things that make a difference.

Simon Dennehy


In 2009, Simon founded Perch, to build on and commercialise the IP and design vision, which emerged from his MA, from NCAD. In October 2012, the RAY school furniture system was launched at the world's leading furniture fairs, Orgatec and Stockholm.

Simon is currently an adjunct lecturer in the National College of Art and Design, Dublin, in NUI Maynooth, on their Design courses and also tutors on the NCAD Medical Device Design Masters course. He has worked as External Examiner to a design course in the Cork Institute of Technology and is a mentor with the Design and Crafts Council of Ireland. Simon works, as an expert panellist with the NSAI (National Standards Association of Ireland) and has been contributing to the UK’s, FIRA (Furniture Industry Research Association) and the CEN's latest European Standards for school furniture, laboratory and technology equipment.

Simon has published his work in the Irish Ergonomic Society in 2009. He has presented work at the BINI, Bioengineering annual conference in Ireland in 2011 and also at the Dublin TEDx conference. In 2012, he spoke at the global, 'Interaction 12' conference, in Dublin, ELIA 2012 in Vienna and has won design awards at the IDI annual showcase. He is a panellist at this year's 100% design 2013, in London, at the request of FIRA. Simon has been awarded multiple, international accreditations for his design work, through the years.


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Philip Hamilton

Creative Director

Philip Hamilton is Creative Director of Perch with responsibilities for leading design and research activities into the field of Design for Applied Human Movement. He tries to push the creation of new products, systems and interactive experiences that influence, enhance and enable a better working lifestyle.


He has a deep desire to create meaningful and beautiful objects based on the needs of people. He holds a real fascination in the creation and building of a brands ethos and core values that permeate through all facets of the business to create long term success. Philip arrived in Perch having worked in London for Links of London where he designed jewellery, watch and accessory collections. The company achieved financial and acclaimed success for a number of their collections (Sweetie, Friendship, 20/20, Effervescence etc) along with licensing projects for London 2012 Olympics and McLaren Automotive.


Prior to this Philip worked as a Project Manager with Portwest creating industry leading garments in the work and sportswear sectors. This included full management of the creative process from the initial ideation through to production and on to sales and quality control. Philip holds a MA in Design from the Creative Academy, Milan, Italy and a BA in Industrial Design from the National College of Art and Design, Dublin, Ireland. Along with Philip’s work in Perch, he also Tutors in Maynooth University and the National College of Art and Design, along with mentoring for the DCCoI (Design and Crafts Council of Ireland).



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